Screenshot of girlscoutsrv.org/cookiecentral webpage

Cookie Central

Girl Scouts River Valleys / 2020

When I conceptualized and developed 'Cookie Central' for the Girl Scout Cookie Program, the challenge was consolidating numerous resources into a single, user-friendly hub. I used a modular design approach, simplifying navigation and creating visually distinct sections for key resources, making it easy for users to find what they needed.

Results: Streamlined support for Girl Scout Cookie sellers, and empowered council-wide participation which increased organic traffic.

  • Project

    Migrated GSRV’S main website (girlscoutsrv.org/) to a new modern and mobile-friendly web template.

  • Objectives
    • GirlScoutsRV.org provides visual and functional consistency movement-wide that meet users’ expectations and needs.
    • Our updated website is more accessible to our audience and includes improved user experience features to make it more easily searchable, navigable, and readable, especially on mobile devices.
    • GirlScoutsRV.org better serves our external primary audience of potential members, while still meeting current members’ needs.
    • The GirlScoutsRV.org content strategy aligns with our overall communications and business goals.
    • Our current members’ Girl Scout experience is enriched through web experience improvements (e.g. improved forms, documents search, improved gsEvents integration).
    • girlscoutsrv.org/