Website Restructure and Rebrand
Girl Scouts River Valleys / 2023
In late FY23 (August-September), I migrated Girl Scouts River Valleys' main website (girlscoutsrv.org) to a new modern and mobile-friendly web template. In FY24, impacts of migration were monitored and best practices extended to the migration/sunset of the volunteer website (100+ pages and webforms) into a few helpful and navigable pages on girlscoutsrv.org while also managing and maintaining camp.girlscoutsrv.org, girltalk.girlscoutsrv.org, and all public-facing council webforms (JotForm). I also overhauled and optimized campaign-specific areas of the site, leveraging it as a vital recruitment tool and streamlining membership pathways and camp registration, to ensure an efficient user experience for all.
Results: Website growth is strong year over year, with FY24 marking the first full year of post-migration data. The migration refocused content for prospective donors, members, partners, and families. The majority of referral traffic comes through organic search, direct referral (e.g. links, code scans, email clicks), and social (primarily paid social ads).
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Project
Migrated GSRV’S main website (girlscoutsrv.org/) to a new modern and mobile-friendly web template.
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Objectives
- GirlScoutsRV.org provides visual and functional consistency movement-wide that meet users’ expectations and needs.
- Our updated website is more accessible to our audience and includes improved user experience features to make it more easily searchable, navigable, and readable, especially on mobile devices.
- GirlScoutsRV.org better serves our external primary audience of potential members, while still meeting current members’ needs.
- The GirlScoutsRV.org content strategy aligns with our overall communications and business goals.
- Our current members’ Girl Scout experience is enriched through web experience improvements (e.g. improved forms, documents search, improved gsEvents integration).
- girlscoutsrv.org/